MEDIA

Billboard Management

Maximizing Returns for Every Billboard Owner

Elevate Media Services billboard management department serves those clients who own their own billboard structures and require the management services of someone that knows all aspects of the outdoor advertising industry.

Services provided are as follows:

  • Upgrade and maintain structures and properties in compliance with local and industry standards
  • Determine customized sales and marketing strategy for potential billboard advertisers.
  • Negotiation and execution of advertising contracts.
  • Invoicing-Collections
  • Production and installation of advertising copy
  • City, State & County permitting requirements

Key benefits of professional billboard management for owners.

Passive Income Stream

  • Consistent Revenue: Leasing billboard space to advertisers or agencies provides regular income.
  • Scalable: Owners with multiple billboards can multiply earnings without proportional increases in effort.

Professional Oversight

  • Content Management: A management company can handle ad approvals, scheduling, and compliance.
  • Maintenance: Ensures the billboard is clean, lit, and structurally sound—reducing liability and improving appeal.

Increased Occupancy Rates

  • Better Marketing: Management firms often have networks and tools to attract high-paying advertisers.
  • Dynamic Pricing: They can adjust rates based on traffic data, seasonality, and demand.

Time and Stress Savings

  • Hands-Off Operation: Owners don’t have to deal with day-to-day tasks like billing, customer service, or repairs.

Legal Compliance: Managers ensure zoning, permitting, and advertising laws are followed.

Contract and Legal Support

  • Standardized Agreements: Professional contracts protect the owner’s interests.
  • Dispute Resolution: Managers can handle conflicts with advertisers or municipalities.

Data and Analytics

  • Performance Tracking: Insights into ad effectiveness, traffic impressions, and ROI.

Optimization: Helps owners make informed decisions about pricing and upgrades.

Digital Billboard Integration

  • Tech Upgrades: Management firms can help transition to digital billboards, increasing ad rotation and revenue.
  • Remote Monitoring: Enables real-time updates and troubleshooting.